Project overview
Impact
The median average time to launch a client campaign on the ComX platform was about 45 days. Through our efforts, we managed to reduce this time by half. Often, after the campaign was launched, clients had limited engagement opportunities. Based on our research, we identified the most relevant metrics for clients and customer success teams. We combined these insights to innovate and design a campaign analytics platform, allowing them to monitor the ongoing campaigns' health.
What our client says about us
About ComX
Problem Statement
Weekly iterative cycle
Research
Gather existing knowledge
In our kickoff discovery workshops, we aim to achieve several key objectives: understanding stakeholder expectations, building a shared understanding of the overall project direction, and understanding who the customers are and how the product will improve their lives.
Uncover motivations and pain-points
We conducted in-depth interviews with the internal ComX team and customers, carefully analyzing the outcomes to thoroughly understand the current experience of ComX email campaign management.
Understand current user journey
We started to notice patterns, and based on them, we constructed a comprehensive user journey that outlines internal and external requirements.
“We very much felt that the designers we were working with were an extension of our internal team.”
Ideation workshop
Identify opportunities
Through conducting weekly user interviews, we developed a user flowchart to gain a deeper understanding of the current email campaign management process and identify areas for improvement.
Concept and prototype
After collaborating with the ComX team and iterating through multiple concepts, we agreed on a concept to test and created a design roadmap. Next, we transformed the idea into an interactive prototype.
“Bonanza team made sure that everyone was on the same page in terms of strategy, in the direction we want to go to”
Lean Testing
Usability testing and analysis
“Bonanza team quickly learned what is bothering them(users) and being able to translate that into a solution. “
Iteration
Improve prototype ♺ conduct usability testing
“The methodologies that you guys implemented are very much of our internal processes, meaning very much in an agile way.
Deliver
Build version blocks
“It was very much end to end, iterative step-by-step UX and UI design, which incorporated the first version of the feature all the way to what the final result should be in multiple iterations.”
Driving growth by employing agile and lean methodologies, creative marketing, and weekly design sprints
