Repositioning and Reimagning a B2B IT leasing Sales Funnel
We worked closely with Ooodles team to simplify complexity and design a journey for SMEs
Repositioning and Reimagning a B2B IT leasing Sales Funnel
We worked closely with Ooodles team to simplify complexity and design a journey for SMEs
Problem-First Innovation: Designing For Breakthrough Products
We reimagined Ooodles’ digital experience to reflect its true value as a B2B fintech
The goal was to transform Ooodles’ old, compliance-first journey into a frictionless leasing flow one that reflects their fintech positioning and speaks directly to SME buyers.
Redefining High-Touch Sales Experiences for Demanding B2B Customers
Most IT procurement processes are slow, confusing, and filled with back-and-forth emails. Ooodles changes that but their old experience didn’t reflect it
Messaging sounded B2C, despite being B2B
The platform was designed to cater to a retail customer than a company with large basket size of orders
Redesigning the sales funnel through collaborative, sprint-based execution
We worked with the Ooodles product, ops, and compliance teams to reshape the journey into one that balances user needs with regulatory guardrails.
Discovery workshops
Rapid prototyping
Feedback loops with SMEs
Funnel overhaul
A UX framework that supports regulatory goals and empowers real consumer choice
Shorter time-to-value
Users can now explore, configure, and lease devices without upfront friction.
Clearer positioning
Messaging now reflects Ooodles’ true value: fast, flexible IT leasing for SMEs
Aligned product and brand
The journey now supports the company’s strategic vision and resonates with enterprise partners, SME buyers, and future investors.
Schedule a call with our digital innovation experts.
We engage selectively, committing to only a few bespoke software development projects at a time. Introductory consultations are complimentary and obligation-free-to evaluate strategic alignment with your unique goals prior to collaboration. Clarity precedes commitment.
