Redesigning ComX’s Onboarding to Activate New Users in Days, Not Weeks

Case Studies

UX Innovation & Design

We brought clarity and speed to a process that used to frustrate both teams and clients

Behrad Mirafshar

CEO

Built a scalable campaign platform with real-time metrics

We improved operational speed and turn data into actionable insights for clients

The objective was to speed up delivery timelines, while making campaign insights more accessible and meaningful to clients

Services

UX Innovation

MVP AI Build

Digital Transformation

Industry

SaaS

Client type

Hyperscalers

Duration

6 Months

We cut the average campaign launch time from 45 to 22 days through process optimization

We designed a campaign analytics platform to help clients track performance in real-time

We identified key metrics through research and translated them into a clear, actionable dashboard

We very much felt that the designers we were working with were an extension of our internal team. They made sure that everyone was on the same page in terms of strategy, in the direction we wanted to go to

Philipp Ströhemann

CEO

Slow campaign rollouts and unclear metrics hinder client success and decision-making

Campaigns took too long to go live, and once launched, clients had limited insight into their performance—making it difficult to track results, adjust strategy, or stay engaged.

Long campaign rollout times with no streamlined process

Metrics were unclear, making it hard for clients to take action

Designing a streamlined campaign experience with real-time performance tracking

ComX offered powerful tools for running campaigns, but clients struggled to see the value due to slow launches and lack of clarity. Instead of just speeding up the process, we focused on making campaign performance visible giving clients the insights they need, when they need the

Align and Discover

Through interviews with the ComX team and customers, we uncovered pain points and mapped the current user journey to spot key patterns.

Research and Map the Journey

Through interviews with the ComX team and customers, we uncovered pain points and mapped the current user journey to spot key patterns.

Identify Opportunities

We translated user insights into a flowchart of the campaign process, helping us pinpoint areas for improvement and innovation.

Prototype and Test

We co-created and tested interactive prototypes, iterating on concepts based on multiple rounds of usability testing.

Refine and Scale

After validating the final concept, we delivered a high-fidelity design and modular product versions to support scalable development.

Faster campaign launches and real-time analytics delivered through a streamlined platform

60% Increase in User Engagement

By providing clear, real-time campaign insights, we empowered clients to stay actively involved and make faster, data-driven decisions.

50% Faster Time-to-Launch

We streamlined the campaign setup process—cutting launch time from 45 days to just 22, accelerating value delivery for clients.

Improved Client Satisfaction

With better visibility and simplified workflows, customer success teams reported smoother collaboration and more confident clients.

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