UX Design of Ostrom’s EV charging with smart energy management
What I enjoyed most was the constant back-and-forth with the product team, refining ideas and turning them into a practical, user-friendly solution.
UX Design of Ostrom’s EV charging with smart energy management
What I enjoyed most was the constant back-and-forth with the product team, refining ideas and turning them into a practical, user-friendly solution.
Helping users make smarter choices for a sustainable future
We redesigned the user experience to transition from standard EV charging to VPP(Virtual Power Plant)-based optimization.
To improve smart energy management, we worked with Ostrom to integrate Virtual Power Plant (VPP) technology into their app, enabling users to automate EV charging and reduce costs while earning revenue.
For VPP to work, users must see the value— not just the technology behind it
Transitioning users to optimized EV charging involved overcoming technical, behavioral, and educational challenges. Ensuring seamless adoption required addressing knowledge gaps and aligning with users' charging habits.
Managing conflicts between automated and manual charging schedules
Ensuring compatibility across various EV models and charging locations
Users unfamiliar with VPP need education and a smooth onboarding experience
End-to-End Journey: From Wireframing to Marketing Support
We adopted a minimal and rapid process focused on design tasks while collaborating closely with the Ostrom team during the testing phase and providing visual support for marketing.
User flow mapping
Wireframing & UI design
Usability testings & iterations
Delivery
Marketing support
Cost Reduction, User Growth, and Enhanced Industry Position
Up to 50% cost reduction & monetization for users
VPP enabled users to reduce their charging costs by up to 50% and earn additional revenue
Rapid Expansion of Models Eligible for VPP
Following successful testing with early customers, Ostrom expands the range of models that can join the VPP quickly.
Increase Ostrom's competitive position
Ostrom became Germany’s first virtual power plant for EVes. The introduction of VPP has improved Ostrom's competitive position in the industry.
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