From UK brand to German market. 3 products live in 12 months

Case Studies

Discovery to Go-Live

Most global brands spend their first year in a new market in meetings. HomeServe spent it shipping.

Behrad Mirafshar

CEO

From market challenges to a winning strategy in just 8 months

New market. No playbook. 3 products live in 12 months.

Global brand, zero German traction. Ads ran, nobody converted. We tested 30+ propositions with real users, rebuilt the funnel, and shipped 3 products through compliance in 12 months.

Services

UX Innovation

MVP AI Build

Digital Transformation

Industry

Insurance

Client type

Hyperscalers

Duration

3 years

4 agile testing cycles with German users (not internal stakeholders)

Rebuilt the checkout from scratch. Simpler, faster, localized

Tested 30+ value propositions. Killed the ones that didn't convert

Got three products through compliance and live in market

We looked around for an agency that could handle agile proposition testing, which is quite a unique skill set, and work on our timescales, and Bonanza delivered exactly that.

Sarah Thurston

Product & Marketing Director

What works in the UK doesn't automatically work in Germany.

HomeServe knew how to win in the UK. Germany was different. Ads ran. Traffic came. Nobody converted. The checkout was clunky. The messaging didn't land. And every product change had to clear German compliance.

Messaging built for UK customers fell flat in Germany

Checkout funnel dropped 70% of users before payment

Every product iteration took months to get through compliance

No local user data. Decisions were based on assumptions, not evidence

Test fast. Kill what doesn't work. Ship what does.

We didn't write a 60-page market entry strategy. We built landing pages, put them in front of real Germans, and watched what happened.

Find out what actually resonates

Four testing cycles. Each one killed the weak messaging and doubled down on what worked. We tested pricing, CTAs, visuals, copy. Everything.

Test and kill. Repeat.

Four testing cycles. Each one killed the weak messaging and doubled down on what worked. We tested pricing, CTAs, visuals, copy. Everything.

Rebuild the funnel

The old checkout was 7 steps too long. We rebuilt it. Step-by-step. Localized for German buying behavior. Conversion rates started climbing.

Comply. Ship. Repeat.

Three products through compliance. Three products live. Not by cutting corners on compliance. By designing for compliance from day one.

12 months. 3 products. 30+ propositions tested.

We designed for compliance. Not around it.

Enterprise product launches usually take 12-18 months each. We shipped three in one year. Same compliance. Same legal reviews. Different approach.

30+ value propositions tested

Not in workshops. In market. With real German users clicking, buying, and dropping off. We know exactly what converts because we watched it happen.

3-year partnership and counting

We didn't hand over a PDF and disappear. We're still embedded. Still shipping. Still testing new propositions for their next products.

Evaluating vendors for your next initiative? We'll prototype it while you decide.

Your shortlist sends proposals. We send a working prototype. You decide who gets the contract.

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