We assisted HomeServe in expanding its brand into the German market
The hardest part is knowing when simple is actually simple enough.
We assisted HomeServe in expanding its brand into the German market
The hardest part is knowing when simple is actually simple enough.
From market challenges to a winning strategy in just 8 months
We shaped HomeServe’s product strategy & market entry through research & design optimization.
The project drove HomeServe, an international insurance brand, successfully penetrate the German market by optimizing its digital experience and customer acquisition strategy
We looked around for an agency that could handle agile proposition testing, which is quite a unique skill set, and work on our timescales, and Bonanza delivered exactly that.
Early-stage companies fail to thrive in new markets because they don’t localize their strategy
The client had a strong global presence but lacked insights into the German audience, leading to misaligned ads and website experiences, which resulted in lower conversions
Lack of deep audience and market understanding
Poor website user journey and communication
Overcomplicated checkout funnel UX
Missed opportunities for customer engagement and conversion
Agile testing for data-driven market expansion
We used structured testing to validate different propositions and refine the product strategy with real user data, aiming to identify the most effective messaging and positioning for a strong market fit
Defining hypotheses
Optimizing strategy through testing variants
Iterative refinement
Validating the winning proposition
HomeServe’s digital success: proven metrics that accelerated growth.
70% drop in cost per lead
Achieved through precise targeting and conversion rate optimizations
122% increase in weekly leads
Indicating improved engagement and user trust
+180 customers in 8 months
Demonstrating successful market penetration and acquisition
Schedule a call with our digital innovation experts.
We engage selectively, committing to only a few bespoke software development projects at a time. Introductory consultations are complimentary and obligation-free-to evaluate strategic alignment with your unique goals prior to collaboration. Clarity precedes commitment.
