B2C to B2B. 3 Months.
Acquired app. Months of limbo. Live on iOS and Android in 3 months.
They had freelancers. They had agencies. They kept coming back to a Figma file we made in 2021. That's how we got the call.
Acquired. Stalled. Relaunched in 3 months.
Post-acquisition limbo. Freelancers couldn't ship. The CDO found our years-old Figma file and asked who made it. Two calls later we started. Three months later: live on both platforms.
- Service
- 90-Day Digital Acceleration
- Industry
- Healthcare
- Client type
- Enterprise
- Duration
- 3 Months
Stripped B2C features that didn't fit the new B2B model
Refocused the app from counseling bookings to coach bookings
Redesigned core flows for the new use case
Shipped iOS and Android in 3 months
Post-acquisition limbo
PIMA acquired the app. Then it sat. Freelancers came and went. Nothing shipped. When Nicolas joined, he looked for vendors who could deliver. He kept returning to one Figma file. Ours. From years earlier.
- 01
Months of post-acquisition stall.
No clear owner.
- 02
Freelancers couldn't ship a coherent product
- 03
App needed to pivot from B2C to B2B
- 04
Counseling model had to become coaching model
Less features. Faster launch. Better product.
The old app was built for consumers. The new owner needed B2B. We didn't bolt on features. We cut everything that didn't serve the new model.
Two calls to handshake. We reviewed the old work, understood the B2B pivot, and agreed on what to cut.
Counseling became coaching. We stripped B2C content features and doubled down on booking flows that enterprise clients actually needed.
iOS and Android in parallel. No feature creep. No scope debates. Just the core product.
Tested, fixed, shipped. Live on both app stores in 3 months.
New product. Existing customer base. Revenue unlocked.
Live on iOS and Android in 3 months
Not a prototype. Not a beta. A production app on both platforms, integrated with PIMA's systems.
B2C → B2B pivot complete
The consumer features that made sense for a startup didn't make sense for enterprise. We cut them. The app is leaner and more focused.
Enterprise upsell unlocked
PIMA already serves conglomerates across Germany with compliance offerings. Now they sell mental health coaching to the same clients. One app. Thousands of seats.
