Website That Sells
Their sales team demos the product. Now the website does it for them.
We asked their sales team: how do you sell this? They said: we show the product. So we made the homepage do exactly that.
We turned their website into their sales pitch.
Complex product. Simple to use. Buyers needed to feel that instantly. We sat with sales, learned how they pitch, and built a homepage that does the same job. Two months. Two years of growth. €2.1M raised.
- Service
- UX Innovation
- Industry
- SaaS
- Client type
- Hyperscalers
- Duration
- 2 Month
Sat with sales team to understand how they close deals
Built interactive 3D product demo into the homepage
Full Webflow build with Spline animations
Design system for marketing team to scale
I’m impressed by the work of Bonanza. Not only is the result impressive, but also the professional project management, attention to our feedback and creativity was top-notch
The product was technical but simple to use. The previous website couldn't communicate that.
Assemblio turns CAD files into assembly guides in days. It's actually easy to use. But the old website was technical, cluttered, and didn't show that. Prospects waited until the sales call to understand what they were buying. That's a leak in the funnel.
- 01
Product is easy to use.
Website made it look complicated.
- 02
Prospects didn't get it until a sales call.
- 03
Technical messaging couldn't simply communicate how easy it is to use this app.
How do you sell this? We built that.
We didn't start with wireframes. We started with their sales team. How do you close deals? What do you show? When do prospects say "I get it"? Then we built a website that does the same thing.
We asked: how do you pitch this? They said: we demo the product live. The "aha" moment is when prospects see it work.
Interactive 3D animations in Spline. Prospects see the product turn CAD files into assembly guides. No sales call needed to understand.
Technical founders want to explain everything. We cut the jargon. Showed the product. Let the interaction prove how simple it is.
Webflow site. Design system. Marketing team can update without dev help. Two months to launch.
The website became their best salesperson.
Prospects get it before the first call
No more spending demos explaining the basics. Buyers arrive already understanding the product. Sales conversations start further down the funnel.
2 years of growth
The site served them through two years of scaling. They only rebranded because they outgrew it.
€2.1M raised
The funding round confirmed the approach. Investors saw a company that could communicate, not just build.
