Product-Market Fit

Discover a must-have solution for a growing market, launch your MVP, achieve a strong competitive advantage, and secure your next round of funding

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"Spray and Pray" is what is killing many startups. 9 out of 10 fail because they can't escape competition!

They just don't know how to target! No clear strategy in place. Startups struggle to connect with a core audience because they fail to niche down and instead target a broad market with generic messaging. This often leads to them burning through their runway quickly.

Our Product Market Fit cycle

Our PMF cycle explained in detail

01

Narrow down to scale up

Concentrate on no more than two niches and present a solution that is significantly better than the current alternatives, addressing a clear and urgent need of your Ideal Customer Profiles (ICPs).

02

Test & iterate constantly

We require a minimum commitment of 3 months to continually test and improve your product based on market feedback.

03

Customer discovery & interviews

We conduct 20+ customer discovery sessions to gain insights into users' pain points and behaviors, ensuring that you build what your customers really need.

04

Define your product strategy

We create a clear product strategy that outlines how your product will meet market needs and how it differentiates from competitors.

05

Create an Irresistible Offer

B2B markets are unforgiving and push products to the forefront that are absolutely necessary. We design an irresistible offer for your ICPs that saves them hours of daily work.

06

Set up a direct outreach campaign

We create a list of your companies fitting your ICP and reach out to them through direct channels to build relationship and pitch your product.

07

Boost efforts with paid marketing

After getting initial success through direct outreach, we invest in paid marketing campaigns to scale our efforts.

By following our process, we will move 1 out of 10 leads to a pre-customer stage.

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Free PDF Blueprint

Stop burning your runway

Learn what we picked up from working with 50+ early-stage startups, helping them achieve their product-market fit and raise investment at higher valuations.

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As part of product market fit service, we work with you too

Do customer discovery

Who does sign the contract? Who's using the product? What are their concerns and daily problems they're facing? What does keep them awake at night?

Services Include
Survey
Interviews
Impression testing
Defining ICPs
Define product strategy

We help you refine your product strategy. This includes identifying what you are not focusing on, then determining your primary focus areas, and sharpening your differentiation from your competitors.

Services Include
Viability scoring of the ICPs' paint points
Market trend analysis
Competitor analysis
Personas
Launch your MVP

Using the Lean Startup methodology, we develop the first versions of your product, preferably with no code, combining a variety of different apps such as Webflow, Zapier, etc.

Services Include
MVP design
Development
Webflow
Run outreach campaigns

To pitch your offer, we will launch a targeted direct outreach campaign, primarily using email and phone. By interacting with ICP, we will iterate on your MVP, refine your messaging, and close contracts.

Services Include
Direct outreach
Paid ads
MVP iteration

They trust in us

Isabel Sanez
Director Products & Operations, Care with Care GmbH

Bonanza is a detail-oriented team. They take the time to understand our company and the needs of our customers to deliver tailored solutions that match both our vision and expectations

Felix Wolf
CMO, SimFin Analytics GmbH

The workflow with Bonanza was very efficient. Their way to use Figma as the central resource platform for meetings and presentations and as playground for iterations is fantastic

Clients's avatar
Dr.-Ing. Jens Popper
CPO, Assemblio

They really improved our online presentation which will help us to achieve our ambitious growth plans

Case study
Lucas Bauche
CPO at HQlabs

Thanks to Bonanza Design's services, we were able to kick off our topic and take big conceptual steps in a shorter time period. The team's workflow is effective throughout the project

Dom Starkey
CPTO at Dearest

The team fostered a culture of rapid iteration and delivery, which not only streamlined the workflow but positively affected our internal processes as well

Lisa Kristina Meissner
CFO & Co-Founder at MERSOR

I was honestly impressed by the speed and liability. Bonanza proved their deep understanding of the product by writing excellent product texts and providing a consistent site structure.

Felix Wolf
CMO at SimFin

The workflow with Bonanza was very efficient. Their way to use Figma as the central resource platform for meetings and presentations and as playground for iterations is fantastic.

Stephan Schmolling
Managing Director at Veda

Bonanza established an efficient workflow by collaborating with us through Figma. You can expect a highly skilled team of professionals who can deliver on their promises.

Dom Starkey
CPTO at Dearest

The team fostered a culture of rapid iteration and delivery, which not only streamlined the workflow but positively affected our internal processes as well.

Isabel Sañez
Director Products & Operations at Care with Care

Bonanza is a detail-oriented team. They take the time to understand our company and the needs of our customers to deliver tailored solutions that match both our vision and expectations.

Lucas Bauche
CPO at HQLabs

Thanks to Bonanza Design's services, we were able to kick off our topic and take big conceptual steps in a shorter time period. The team's workflow is effective throughout the project.

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